Truckery
A mobile application that aims to bring exposure to local street vendors and food trucks in the food service industry.
Overview.
Context
Many people are unaware of the diverse and ethnic dishes offered bhy local vendors that are potentially less than a mile away from their current location, mainly by the faults of popular food location applications such as yelp, Google Maps, Zomato, and others. These applications fail to identify family owned street vendors as efficient food options, and rather support large chain restaurants and fast food. My application aims to solve this problem by only offering food options from local vendors or food trucks in order to support the success of small businesses.
Timeline
August - December 2021 (16 weeks)
Roles
Victoria Ha - UI/UX Designer
Tools
Figma, IBIS Market Analysis
The Problem.
Local Food Trucks are struggling to gain exposure and build a strong customer base as common food-locating applications only highlight large chain restaurants.
For this project, I aimed to create a simple, fun, and interactive application. As this project was for an entrepreneurial class during college, I focused more on designing the user interface to fit the business problem rather than conducting the usual UX process. I am consistently reiterating over my designs from this project, and this case study is currently in the works with user testing!
Solution Breakdown.
Logging Access -
Simple and easy log in and sign up access that users can connect through their gmail.
Main Screen -
- Initial promotion for new users
- Highlights particular food trucks that have been gaining recognition
- Shows a small variety of food trucks near your current location
- Carousel of special promotions by particular vendors for the users who want to save and eat well!
- Highlights new food trucks for users that like to try new cuisines and leave reviews to extend customer repertoire
Map Screen -
Users can use the map screen to locate food trucks in their area.
Search Filter -
Users have the option to filter their search results by sorting, cuisine type, dietary concerns, price, location, and average customer rating. This enhances user experience by allowing a variety of filters to get the results that they actually want.
Favorites -
Allows users to favorite food trucks or specific food items from various food trucks. This helps users maintain a log of all their favorite dishes and cuisines!
Food Truck Page -
The Food truck page highlights the location, rating, as well as items that customers have left high reviews for. The food truck page also provides the entire menu so that users can get a look at what is offered before arriving to the truck.
User Profile -
The users profile holds other information about the users activity such as their favorites and review list, as well as promotions that they have saved for later use.